With an educational background in business and architecture, Dara has been working in the AEC industry in various marketing and communication roles for over 10 years. In her current role as the Brand + Culture Builder at ETRO Construction, Dara works with the executive team to cultivate the future for the business and advocate for the employee experience every step of the way; building meaningful connections throughout the organization that optimize employee engagement, create culture champions, and seek every opportunity for the brand to live into its purpose and core values.

Dara also takes an active stance in elevating women in the construction industry, and being a voice for diversity and inclusion in the workplace. She believes in the work the CCW is doing to connect and empower women in the industry and hopes to shine a light on this work through her role as the Director of Communications.